| Where buyer first learned about home purchased |
| |
1997 |
1999 |
2001 |
2003 |
2004 |
2005 |
2007 |
| Real estate agent |
50% |
49% |
48% |
41% |
38% |
36% |
34% |
| Internet |
2 |
4 |
8 |
11 |
15 |
24 |
29 |
| Yard sign |
17 |
15 |
15 |
16 |
16 |
15 |
14 |
| Friend, neighbor or relative |
9 |
8 |
8 |
7 |
7 |
7 |
8 |
| Home builder or their agent |
3 |
4 |
3 |
7 |
7 |
7 |
8 |
| Print newspaper advertisement |
8 |
8 |
7 |
7 |
5 |
5 |
3 |
| Knew the seller |
4 |
3 |
4 |
4 |
5 |
3 |
3 |
| Home book or magazine |
3 |
3 |
2 |
1 |
2 |
1 |
* |
| Other |
* |
4 |
3 |
6 |
5 |
* |
* |
|
2007 NAR Profile of Home Buyers and Sellers
Where buyer first learned about home purchased
Usefulness of information sources among those buyers that used each source
Value of online features
Actions taken as a result of Internet home search
What homebuyers were looking for online
