Usefulness of information sources among those buyers that used each source
  Very Useful Somewhat Useful Not Useful
Internet 78% 21% 1%
Real Estate Agent 70 18 12
Yard Sign 29 39 33
Open House 24 30 46
Newspaper Advertisement 17 35 48
Home Builder 12 16 71
Home Book or Magazine 11 23 66
Billboard 2 8 90
Television 2 11 87
Relocation Company 2 6 93

2007 NAR Profile of Home Buyers and Sellers

Where buyer first learned about home purchased
Usefulness of information sources among those buyers that used each source
Value of online features
Actions taken as a result of Internet home search
What homebuyers were looking for online