| Actions taken as a result of internet home search |
| |
All Buyers |
First-time Buyers |
Repeat Buyers |
| Drove by/viewed a home |
73% |
73% |
73% |
| Walked through a home viewed online |
57 |
56 |
58 |
| Found agent used to search/buy a home |
23 |
24 |
22 |
| Requested more information |
22 |
26 |
19 |
| Contacted builder/developer |
10 |
6 |
13 |
| Pre-qualified for a mortgage online |
8 |
10 |
7 |
| Applied for a mortgage |
5 |
6 |
5 |
| Found a mortgage lender online |
4 |
6 |
4 |
|
2007 NAR Profile of Home Buyers and Sellers
Where buyer first learned about home purchased
Usefulness of information sources among those buyers that used each source
Value of online features
Actions taken as a result of Internet home search
What homebuyers were looking for online
